Wet Seal joins shopkick! :) This weekend we should have enough choices for earning kickbucks with shopkick on the iPhone or on Android phones: at Target, Wet Seal, Best Buy, Macy’s, American Eagle, Sports Authority, and many malls… Enjoy!

Wet Seal, Target ramp up mobile LBS

to drive customer acquisition, loyalty

By Dan Butcher

November 19, 2010

Wet Seal uses mobile to reach its target demographic of teenage girls

The Wet Seal Inc. and Target are the latest retailers to tap the location-based mobile rewards and offers craze to drive foot traffic, customer acquisition and loyalty.

Wet Seal formed a strategic partnership with location-based shopping application shopkick to deliver location-based rewards to shoppers at nearly 100 retail locations nationwide. Wet Seal and Arden B shoppers can use the shopkick application to earn rewards and offers for walking into participating stores in the Los Angeles, New York, San Francisco, Chicago, Miami, Houston and San Diego metropolitan areas.

“As retailers look to engage customers earlier in the buying cycle, we believe location-based events via mobile devices are a class of activities which hold great promise,” said Jon Kubo, chief information officer of The Wet Seal Inc., Foothill Ranch, CA.

“The ability to accurately sense the customer in our stores via the shopkick application—and location transmitters—is an absolute prerequisite to any meaningful incentive or interaction, and understanding the associated benefit,” he said.

“A smart mobile device is the most personal, social and location-aware device we own, and engaging interactions when our customers walk into our stores have the potential to be the most appropriate and meaningful interactions and thus the best for loyalty.”

The Wet Seal Inc. is a specialty retailer of fashionable and contemporary apparel and accessory items.

The company operates 522 stores in 47 states, the District of Columbia and Puerto Rico, including 444 Wet Seal stores and 78Arden B stores.

Other shopkick partners include Target Corp., American Eagle Outfitters Inc., Best Buy Inc., Macy’s Inc., Simon Property Group Inc. and the Sports Authority. 

Currently more than 1,000 individual stores across multiple retailers and 100 of the country’s largest malls have fully deployed shopkick’s technology.

Read the whole story at Mobile Commerce

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